Our Process
Our process begins with a deep commitment to understanding your home—its unique features, history, and the lifestyle it offers. We spend countless hours getting to know every detail because we believe that a successful sale starts with an intimate knowledge of the product.
Sophisticated Presentation
To showcase your home in its best light, we employ a range of professional marketing strategies. Our team creates stunning HDR photography and breathtaking aerial shots that highlight your home's most attractive aspects. These visuals are complemented by cinematic 3D tours, crafted to captivate potential buyers. We arrange this material like a movie trailer, with your home as the star and us as the star's agent, working quietly but effectively in the background to elevate your property.

Organization with precision
But we don't stop there. The key to selling a luxury home is turning interest into real leads—names, numbers, and emails that we can follow up with and actually sell the home. We take pride in our ability to capture and nurture these leads, whether it's through personalized outreach, national marketing campaigns, or signage designed to generate phone calls.
Sell with Simon
Our sales strategy revolves around a sophisticated sales funnel model, where every marketing and sales tactic is designed to drive potential buyers to our Zillow partner landing page where there is detailed information about the property such as interactive floor plans, 3D tours, and a button to contact your agent directly so that potential buyers are going straight to the source of information rather than getting sold to a buyer's agent who doesn't know the details that will really sell the home.
Tailored strategies
We use proven marketing strategies to tap into buyer pools both in-state and across the country. Our listings consistently generate 2x to 20x more engagement than the competition by leveraging what we know makes a home go viral on real estate platforms. From personalized outreach to national campaigns and signage that drives calls, every tactic is designed to get your home the attention it deserves—and sold.
Driven By Data
At the heart of our approach is a dedication to data-driven decision-making. We believe that while every decision is ultimately up to you, the homeowner, it’s our responsibility to provide you with the most comprehensive market insights available. From the outset, we conduct a thorough analysis to establish the optimal pricing strategy, ensuring your property is positioned to attract serious buyers without leaving money on the table. But our commitment to data doesn’t stop there—we continue to track key benchmarks and market indicators on a weekly basis, monitoring local market trends, buyer interest levels, and competitive listings. We compile this information into clear, concise reports, giving you a transparent view of what’s happening in the market and demystifying the numbers in real time.