Our Process
Our process begins with a deep commitment to understanding your home—its unique features, history, and the lifestyle it offers. We spend countless hours getting to know every detail because we believe that a successful sale starts with an intimate knowledge of the product.
Sophisticated Presentation
To showcase your home in its best light, we employ a range of professional marketing strategies. Our team creates stunning HDR photography and breathtaking aerial shots that highlight your home's most attractive aspects. These visuals are complemented by cinematic real estate video tours, crafted to captivate potential buyers. We arrange this material like a movie trailer, with your home as the star and us as the star's agent, working quietly but effectively in the background to elevate your property.
Organization with precision
But we don't stop there. The key to selling a luxury home is turning online interest into real leads—names, numbers, and emails that we can follow up with aggressively. We take pride in our ability to nurture these leads, whether it's through personalized outreach, inviting them to dinner, or guiding them through financing options.
Sell with Simon
Our sales strategy revolves around a sophisticated sales funnel model, where every marketing and sales tactic is designed to drive potential buyers to your home's exclusive, luxurious property website. This site is more than just a showcase—it's a tool to capture essential information that we can use to close the sale.
Tailored strategies
We employ both B2B and B2C marketing tactics, tapping into various buyer pools in-state and across state lines with aggressive digital, print, and social marketing while leveraging the networks of top agents who specialize in working with luxury buyers. By utilizing these comprehensive strategies, we ensure that your home gets the attention it deserves and reaches the right audience, ultimately leading to a successful sale.
Driven By Data
At the heart of our approach is a dedication to data-driven decision-making. We believe that while every decision is ultimately up to you, the homeowner, it’s our responsibility to provide you with the most comprehensive market insights available. From the outset, we conduct a thorough analysis to establish the optimal pricing strategy, ensuring your property is positioned to attract serious buyers without leaving money on the table. But our commitment to data doesn’t stop there—we continue to track key benchmarks and market indicators on a weekly basis, monitoring local market trends, buyer interest levels, and competitive listings. We compile this information into clear, concise reports, giving you a transparent view of what’s happening in the market and demystifying the numbers in real time.
